Bondford
London
Bondford is a byword for best practice in alternative banking and FX risk management.
Rethinking the way currency exchange and financial services are presented, Felix&Friends looked to create a refreshed brand profile for FX specialists Bondford that was instantly recognisable, impactful and attracted attention in the market for all the right reasons.
Bondford aims to do things differently in a competitive market that is both grounded in the traditional and fast-moving in its evolution. The branding needed to reflect that individuality, but also to embed values of trust, heritage and expertise within it.
A bold – and unexpected – visual narrative and clear, human-centered messaging that speaks to all these values marks out the brand’s individuality and to expand confidently on its ambitions, reaching its audience quickly and effectively as it continues to grow.